Skincare Serums 101
You may know that serums are an essential skincare step - and raved about on every beauty Instagram account, but what do you really need to know about them?
What is their function and how do they differ from toners - which are also ‘watery’ - and moisturizers.
What is serum?
Serum are created with the intent of delivering powerful ingredients to the skin. Smaller molecules allows them to penetrate deeply into the skin and deliver a very high concentration of active ingredients. This makes them a great tool for targeting specific skincare concerns, like wrinkles or hyperpigmentation.
Due to the low molecular weight, you should use your serums after cleansing and before your creams.
Is it a moisturizer?
Some serums can be moisturizing (like hyaluronic acid, ceramides, gorgeous plant extracts, etc). But, they are not moisturizers in the traditional sense. You still need a face cream to create a barrier.
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How often should I use my serum?
Each time you cleanse, you should also be applying serums to restore and treat your skin barrier. Since serums are often high in active ingredients, they’re an essential step in your skin ritual.
Serum
vs
Face Oil
Serums are most commonly water-based. Though, as face oils become more popular, more oils are called 'serums.' Our favorite, Vintner's Daughter Active Botanical Serum, is a perfect example. But it’s definitely a face oil and should be used after your creams as a finishing oil.
Water-based serums go on before creams. They nourish the inner layer of the skin because the molecule is very small so it penetrates more deeply.
The oil-based serums go on top of the moisturizer because they have a bigger molecule. They're supposed to keep the cream and whatever you put underneath moist during the entire day and prevent the evaporation of lighter products.
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